Molson Candian made this commercial for the previous NHL lockout during the 2004-05 season. We fill it is just as relevant now for the 2012-13 season as it was then. Take a look, and try not to tear up:
It’s a clever, well done commercial, and it’s unfortunate that it’s once again timely seven years later. I doubt it’s being run again up in Canada this time around (maybe it is, US fans wouldn’t know either way), but I would certainly understand and welcome it if they were.
It raises the question; Do Canadian and US breweries suffer more during the lockout, as the extra beer isn’t be sold in bars and stadiums during hockey nights, or do these breweries benefit more during the lockout, as all of us hockey fans drink ourselves to blackout in order to drown the pain?
Somebody do a study.
Jer is ready to start throwing his money at the millionaire and billionaire again, despite knowing better. Follow him on Twitter @JerMeansWell.