To hear sports fans talk about the team they love is – and always will be – a very special thing. But to hear a hockey fan talk about the sport in general is truly magic. Executive Vice President of Marketing for the NHL, Brian Jennings is one of those people who can definately be called a superfan.
Brian was kind enough to incude some of us FanSided bloggers on a conference call this morning to discuss where the “History Will Be Made” ad campaign will be going and I gotta say, I was impressed. He didn’t talk like an ad-man trying to make a sale, he spoke like a guy who truly loves and appreciates the most engaging and difficult sport on the planet.
So, for those of you who haven’t seen any of the commercials, here are a few:
For more details and insights, head on over here!